AdRoll

About

AdRoll is a comprehensive growth marketing platform specifically designed to help direct-to-consumer (DTC) brands and e-commerce businesses acquire new customers, drive conversions, and build lasting customer relationships through sophisticated retargeting and cross-channel advertising. Founded in 2007 in San Francisco, California, with over $90 million in funding and a team of 400+ employees, AdRoll has established itself as a leader in performance marketing for online retailers. The platform combines display advertising, social media advertising, and email marketing into a unified solution that enables brands to reach potential customers across the web, social platforms, and inbox. AdRoll's retargeting capabilities are particularly powerful, using advanced audience segmentation and behavioral triggers to show personalized ads to users who have previously visited a brand's website but haven't yet converted. The platform's prospecting features use machine learning to identify and target lookalike audiences that share characteristics with existing customers, expanding reach beyond existing website visitors. AdRoll provides dynamic product ads that automatically showcase relevant products to individual users based on their browsing history and interests, increasing relevance and conversion rates. The platform's cross-device targeting ensures consistent messaging as consumers move between mobile phones, tablets, and desktop computers. AdRoll's brand awareness campaigns help businesses build recognition and consideration among target audiences through strategic placement and frequency management. The platform integrates seamlessly with major e-commerce platforms like Shopify, BigCommerce, and WooCommerce, as well as email service providers and analytics tools. With transparent reporting, attribution modeling, and dedicated account management, AdRoll serves thousands of e-commerce brands worldwide, helping them scale their customer acquisition efforts efficiently and profitably.