Brandwatch

About

Brandwatch is a leading social intelligence platform that helps brands, agencies, and enterprises understand and leverage social media conversations to inform business strategy, protect reputation, and drive customer engagement. Founded in 2007 in Brighton, United Kingdom, and later acquired by Cision, Brandwatch has grown to serve over 1,000 employees and thousands of customers worldwide, including major global brands across industries. The platform uses advanced artificial intelligence and natural language processing to monitor, analyze, and derive insights from billions of online conversations across social media, news sites, blogs, forums, and review platforms. Brandwatch's consumer research capabilities enable organizations to track brand mentions, analyze sentiment, identify emerging trends, understand audience demographics, and benchmark against competitors in real-time. The platform's social media management tools allow teams to schedule posts, engage with audiences, and manage multiple social accounts from a unified dashboard, streamlining workflow and improving response times. Brandwatch's influencer marketing features help brands identify, connect with, and measure the impact of influencer partnerships, ensuring authentic collaborations that resonate with target audiences. The platform provides customizable dashboards and visualizations that transform complex social data into actionable insights, making it accessible to stakeholders across organizations. Advanced features include crisis detection and alerts, image recognition technology, audience segmentation, and predictive analytics. Brandwatch integrates with major marketing and analytics platforms, enabling seamless data flow across the marketing technology stack. With enterprise-grade security, global coverage of social platforms, and dedicated customer success teams, Brandwatch has established itself as an essential tool for modern marketers seeking to harness the power of social intelligence.