Drip

About

Drip is a sophisticated ecommerce marketing automation platform purpose-built for online retailers and direct-to-consumer brands seeking to maximize customer lifetime value through personalized, data-driven marketing. Founded in 2013 in Minneapolis and later acquired by Leadpages, Drip has positioned itself as the go-to solution for ecommerce businesses that want to move beyond basic email marketing to implement advanced customer relationship management strategies. The platform excels at collecting and unifying customer data from multiple touchpoints, including website behavior, purchase history, and engagement patterns, to create highly targeted and personalized marketing campaigns across email and SMS channels. Drip's powerful segmentation engine allows merchants to divide their audience into precise groups based on behavior, preferences, and purchase patterns, enabling hyper-relevant messaging that drives conversions and builds loyalty. The platform offers pre-built automation workflows specifically designed for common ecommerce scenarios like cart abandonment, post-purchase follow-ups, customer win-back campaigns, and product recommendation sequences. Its onsite marketing features include customizable pop-ups, forms, and embedded content that capture visitor information and drive engagement. Drip's analytics dashboard provides deep insights into campaign performance, customer behavior, and revenue attribution, helping merchants understand which marketing efforts generate the best return on investment. With over 100 employees and integrations with major ecommerce platforms like Shopify, WooCommerce, and Magento, Drip serves thousands of online retailers worldwide. The platform's focus on ecommerce-specific features, combined with its intuitive interface and robust automation capabilities, makes it an essential tool for growing online businesses.