Gojek

About

Gojek is Indonesia's pioneering superapp platform offering over 20 services including ride-hailing, food delivery, digital payments, logistics, and on-demand services, fundamentally transforming how Indonesians access everyday services. Founded in 2010 in Jakarta, Indonesia, with over 8,000 employees, Gojek merged with e-commerce platform Tokopedia in 2021 to form GoTo Group, Indonesia's largest technology company. The platform began as a call center for motorcycle taxi (ojek) bookings and evolved into a comprehensive digital ecosystem serving millions of users daily. GoRide provides motorcycle and car ride-hailing services optimized for Indonesia's traffic-congested cities where motorcycles offer faster, more efficient transportation. GoFood dominates Indonesia's food delivery market, partnering with hundreds of thousands of restaurants from street vendors to established chains. GoPay has become one of Indonesia's leading digital wallets, facilitating cashless transactions across the superapp and millions of merchant locations. GoMart delivers groceries and daily essentials, GoSend provides same-day courier services, and GoMed offers healthcare services including telemedicine and pharmacy delivery. The platform also includes GoMassage, GoClean, GoGlam, and numerous other on-demand services. Gojek's driver-partners number in the millions, providing crucial income opportunities in a country with significant underemployment. The company's social impact extends beyond convenience, improving financial inclusion through digital payments and enabling micro-entrepreneurs through merchant services. Gojek's understanding of Indonesian culture, informal economy, and infrastructure challenges has been key to its dominance over global competitors. The GoTo merger combined Gojek's services platform with Tokopedia's e-commerce marketplace, creating a powerful ecosystem serving Indonesia's rapidly digitalizing economy.