LiveRamp

About

LiveRamp is a leading data connectivity platform that enables businesses to securely connect, unify, and activate customer data across all marketing and advertising channels while maintaining privacy and compliance. Founded in 2011 in San Francisco and publicly traded on the NYSE under ticker RAMP, LiveRamp has grown to over 1,400 employees and established itself as essential infrastructure for modern data-driven marketing. The platform addresses the critical challenge of identity resolution, helping companies connect customer identifiers across devices, platforms, and offline touchpoints to create unified customer profiles. LiveRamp's proprietary RampID technology provides a privacy-safe identifier that enables accurate targeting and measurement in a cookieless future. The platform's data collaboration capabilities allow companies to safely share and activate first-party data with partners, publishers, and platforms without exposing raw customer information. LiveRamp's clean room technology enables secure data matching and analysis for joint business initiatives, partnerships, and measurement projects. The platform integrates with hundreds of marketing and advertising platforms, including demand-side platforms, social media networks, customer data platforms, and measurement providers, creating seamless data flow across the marketing ecosystem. LiveRamp helps companies activate their customer data for personalized advertising, measurement, and analytics across digital channels, connected TV, and offline touchpoints. The platform's privacy and governance features ensure compliance with regulations like GDPR and CCPA while enabling effective marketing. LiveRamp serves major brands, agencies, publishers, and platforms worldwide, facilitating billions of data connections that power personalized customer experiences. With the deprecation of third-party cookies and increasing privacy regulations, LiveRamp's role as neutral data infrastructure connecting the advertising ecosystem has become increasingly critical for effective marketing.