MarketMuse

About

MarketMuse is an advanced AI-powered content planning and optimization platform that helps content teams make data-driven decisions about content strategy, creation, and optimization. Founded in 2013 in Boston, Massachusetts, with over $11 million in funding and a team of 60+ employees, MarketMuse has established itself as a leader in content intelligence for enterprise organizations and sophisticated content marketers. The platform uses proprietary artificial intelligence to analyze entire websites and topic landscapes, providing strategic insights that go beyond traditional keyword research to identify true content gaps and opportunities. MarketMuse's content strategy capabilities help teams prioritize which content to create, update, or remove based on competitive analysis, topical authority, and business impact. The platform builds comprehensive topic models that reveal the full scope of concepts, subtopics, and related terms needed to establish expertise and authority in specific subject areas. MarketMuse's content briefs provide detailed, AI-generated outlines that guide writers in creating thorough, authoritative content that addresses all aspects of a topic. The research functionality surfaces relevant questions, facts, and perspectives that should be incorporated into content to ensure comprehensiveness. The optimization features analyze existing content and provide specific recommendations for improvement, including gaps in coverage, opportunities for internal linking, and competitive weaknesses to exploit. MarketMuse tracks content performance over time and measures topical authority across entire websites, helping teams understand how their content efforts contribute to overall search visibility and expertise. With integrations for content management systems and workflow tools, MarketMuse serves enterprise content teams that need strategic guidance and AI-powered insights to compete effectively in challenging, competitive content landscapes.