Optimizely

About

Optimizely is a leading digital experience platform (DXP) that combines experimentation, content management, and commerce capabilities to help businesses create, test, and deliver personalized digital experiences that drive engagement and conversion. Founded in 2010 in San Francisco with over $250 million in funding and 1,100+ employees, Optimizely serves major enterprises worldwide including eBay, Atlassian, and The New York Times. The platform's experimentation capabilities enable organizations to run A/B tests, multivariate tests, and feature experiments across web, mobile, and connected devices, using statistical analysis to identify winning variations that improve key metrics. Optimizely's feature flagging and progressive delivery tools allow development teams to deploy features gradually, test in production, and roll back quickly if issues arise, reducing risk and accelerating innovation. The platform's Content Management System (CMS) provides marketers with intuitive tools to create, manage, and publish content across multiple channels and touchpoints without developer intervention. Optimizely Commerce Cloud offers comprehensive e-commerce capabilities including product management, order processing, and customer management integrated with personalization and testing. The platform's personalization engine uses behavioral data, segmentation, and machine learning to deliver tailored experiences to individual users based on their preferences, history, and context. Optimizely's recommendations feature suggests relevant content and products that increase engagement and average order value. The platform provides comprehensive analytics and insights that measure the impact of experiments, content, and personalization on business outcomes. With enterprise-grade security, global CDN infrastructure, and extensive integration capabilities, Optimizely enables large organizations to continuously optimize digital experiences through systematic testing and data-driven decision making.