StackAdapt

About

StackAdapt is a leading multi-channel programmatic advertising platform that enables advertisers and agencies to plan, execute, and optimize digital advertising campaigns across native, display, video, connected TV, audio, and digital out-of-home channels. Founded in 2014 in Toronto, Canada, StackAdapt has grown rapidly to over $200 million in funding and more than 1,000 employees, establishing itself as one of the fastest-growing advertising technology companies globally. The platform uses machine learning and artificial intelligence to automate campaign optimization, improving performance across key metrics like click-through rates, conversions, and return on ad spend. StackAdapt's native advertising capabilities are particularly strong, offering seamless integration with premium publisher content that drives engagement while maintaining brand safety. The platform provides sophisticated audience targeting options, including contextual targeting, behavioral segments, geographic targeting, and custom audience uploading, enabling precise reach of desired demographics. StackAdapt's creative management suite allows advertisers to create, test, and optimize ad creative across formats and channels, with dynamic creative optimization automatically adjusting elements to improve performance. The platform's connected TV and streaming audio capabilities position it well for the shift toward digital video and audio consumption. StackAdapt offers transparent, real-time reporting with customizable dashboards that provide insights into campaign performance, audience engagement, and conversion attribution across the customer journey. The platform emphasizes fraud prevention and brand safety, using advanced verification tools to ensure ads appear in appropriate contexts and reach real users. With integrations for major data providers, analytics platforms, and customer relationship management systems, StackAdapt serves thousands of advertisers worldwide, helping them achieve their marketing objectives efficiently across the full programmatic advertising ecosystem.