The Trade Desk

About

The Trade Desk is a leading demand-side advertising platform (DSP) that empowers advertisers and agencies to programmatically buy and optimize digital advertising campaigns across multiple channels and devices. Founded in 2009 in Ventura, California, and publicly traded on NASDAQ under the ticker TTD, The Trade Desk has grown to over 3,000 employees and become one of the most valuable advertising technology companies in the world. The platform provides advertisers with access to premium inventory across display, video, audio, connected TV (CTV), native, and digital out-of-home (DOOH) advertising channels, enabling comprehensive omnichannel campaign execution from a single interface. The Trade Desk's proprietary technology uses artificial intelligence and machine learning to optimize bidding strategies, audience targeting, and creative delivery in real-time, maximizing campaign performance and return on ad spend. The platform offers sophisticated audience targeting capabilities, including first-party data integration, third-party data marketplace access, and AI-powered lookalike modeling. The Trade Desk has been particularly successful in the rapidly growing connected TV advertising space, with its Solimar platform offering advanced CTV planning, buying, and measurement capabilities. The company's data management and identity resolution capabilities help advertisers reach target audiences across devices while respecting privacy regulations. The Trade Desk's transparent fee structure and commitment to advertiser independence differentiate it from competitors, as the platform does not own media properties that compete with its clients. With comprehensive reporting, attribution modeling, and creative management tools, The Trade Desk serves major brands and agencies worldwide, facilitating billions of dollars in advertising spend annually across global markets.