Uber

About

Uber is a global technology platform that revolutionized urban transportation by connecting riders with drivers through a mobile app, and has since expanded into food delivery, freight logistics, and other mobility services. Founded in 2009 in San Francisco and publicly traded on the NYSE under ticker UBER, the company has grown to over 32,000 employees and operates in approximately 10,000 cities across 70+ countries. Uber's ride-hailing service disrupted traditional taxi industries by providing on-demand transportation with transparent pricing, cashless payments, driver ratings, and real-time tracking. The platform offers multiple service tiers from budget-friendly UberX to premium Uber Black, accommodating different customer preferences and price points. Uber Eats has become one of the world's largest food delivery platforms, partnering with restaurants to offer on-demand meal delivery with similar convenience to ride-hailing. Uber Freight applies the platform model to trucking, connecting shippers with carriers to streamline freight logistics. Uber for Business provides corporate transportation management, expense reporting, and employee commute programs. The company has invested heavily in autonomous vehicle technology and urban air mobility, positioning for future transportation innovations. Uber's marketplace dynamics use surge pricing algorithms to balance supply and demand, increasing prices during peak periods to incentivize more drivers. The platform provides flexible earning opportunities for millions of drivers and delivery partners worldwide, though classification of these workers as independent contractors versus employees remains contentious. With advanced mapping, routing, machine learning for matching, and vast operational scale, Uber has fundamentally changed how people move through cities and access services, despite ongoing regulatory challenges and profitability pressures inherent to its marketplace business model.