VWO

About

VWO (Visual Website Optimizer) is a comprehensive experience optimization platform that helps businesses test, analyze, and personalize their digital properties to improve conversions and user satisfaction. Founded in 2009 in Delhi, India, with over $25 million in funding and 350+ employees, VWO serves more than 4,500 brands worldwide including eBay, Target, and Ubisoft. The platform provides an integrated suite of capabilities spanning A/B testing, multivariate testing, split URL testing, and server-side experimentation that enable organizations to systematically optimize every element of their digital experience. VWO's visual editor allows marketers to create test variations without coding, making experimentation accessible to non-technical team members while also providing JavaScript-based customization for advanced users. The platform's behavioral insights capabilities include session recordings, heatmaps, on-page surveys, and form analytics that help teams understand how users interact with their websites and identify friction points that hurt conversion. VWO Insights surfaces user behavior patterns and provides qualitative feedback that informs hypothesis formation and test ideation. The platform's personalization features enable teams to deliver customized experiences to different audience segments based on behavior, location, device, traffic source, and custom attributes. VWO's Deploy module provides feature flagging and progressive rollouts that help development teams release features safely and gradually. VWO Plan uses AI to suggest test ideas and prioritize experiments based on potential impact, helping teams focus on high-value optimization opportunities. The platform emphasizes ease of use, fast setup, and quick time-to-value with templates, pre-built integrations, and dedicated customer success support. VWO serves as a complete optimization ecosystem for businesses committed to data-driven improvement of digital experiences.